HDTV Sales/ Purchase

• Half of U.S. consumers intend to buy an HDTV for their next television. Among HDTV owners, 66 percent indicate their next TV purchase will be an HDTV.
Source: Consumer Electronics Association April 2004 eBrain Survey

• Americans will buy between six and seven million HDTVs in 2004 – an increase of more than 50 percent compared to 2003.
Source: Yankee Group, July 2004

• HDTV monitor sales were 3.2 million in 2003, and the number will rise to 20.2 million by 2008, at which point the installed base of HDTVs will be 59.3 million.
Source: Yankee Group, July 2004

• The Consumer Electronics Association projects that approximately 5.7 million digital television units will be sold this year, 9.4 million in 2005, 15.6 million in 2006 and 23.0 million in 2007. By the end of 2004 consumers will have invested more than $15 billion in DTV products.
Source: Sean Wargo, director of industry analysis CEA, March 2004

Cost of HDTV Monitors

• Sixty-nine percent of non-HDTV owners said price was one reason they had not purchased an HDTV. Forty-one percent of those consumers who decided against buying an HDTV have an annual gross household income below $40,000.
Source: Consumer Electronics Association April 2004 eBrain Survey

• The average price for an HDTV has decreased approximately 50 percent in their first five years on the market. In 1998, the average DTV price was $3,147, while this year, CEA expects average DTV pricing to dip to $1,441 and $1,134 by 2006.
• Today, several tube-based HDTV sets can be purchased for less than $1,000.
Source: Consumer Electronics Association April 2004 eBrain Survey

HD Programming

• There are now more than 1,100 television stations broadcasting a digital television signal, most including some HDTV programming.
Source: Mac Video Pro, June 21 2004

Consumer Perception

• Nearly half (45 percent) of HDTV owners believe there is not enough accurate information available about HDTV.
Source: Consumer Electronics Association April 2004 eBrain Survey