MAVROMATIC

The basic color elements of television has not changed much since 1954… the RGB system used then is still in use today, but Israeli company called, Genoa Color Technologies has added one to three more primary colors such as yellow, cyan and
magenta, that expands the visible color gamut from 55 to 95 percent. The end result of this multi-primary color technology is a television picture that is truer, more vibrant color and brighter that rivals images of film. No pricing yet, but Genoa will be shipping the first MPC-enabling chips some time this year.