MAVROMATIC

Current Analysis — Sales of Media Center PCs have skyrocketed since July 9, according to a recent study by Current Analysis. For the week ending August 20, 2005, Media Center PCs accounted for 43% of all desktop personal computers sold in the U.S. retail market, based on data from a sampling of U.S. retailers.

Accounting for this phenomenon was a decline in pricing for Media Center systems, with the average price dropping below $900 for the first time ever. In addition to the more affordable price points, Microsoft has lead the charge to promote Media Center PCs at select retailers in an attempt to generate a higher level of interest for the platform.

Senior Director of Research, Matt Sargent states