This isn’t this first one I’ve seen, but it is pretty cool to get a press kit that comes on a reusable USB memory drive. The first one I saw was for a Lexus SUV and now Yamaha Marine, for its 2005 model year, is using one to pack in press releases, technical bulletins, transparencies and photos to a package about the size of a pack of gum. Not bad… now if only AOL would start using these!