I don’t know if I should love this product or hate it… at first, I thought it was a real fireplace (six styles to choose from), but it’s actually an electric ‘Flame Effect’ fire. The makers, Picture House, claim their “award wining products” give the illusion of a fire with a moving flame as well as provide heat from a 2kW fan convector heater. It’s an interesting idea, but they don’t have me sold… there’s something not right about spending that much on a Plasma, then putting it inside a fake fireplace. I think putting the fireplace inside the plasma is more geek acceptable. As for pricing on one of these handcrafted faux fireplaces, you’ll need to contact Picture House directly, but to give you a rough idea, the NAPOLI model has a list price of